The final project for this course is the creation of a marketing and communication plan. The final product represents an authentic demonstration of competency because when working in a management position at a healthcare organization, you could be involved in selecting or creating a healthcare marketing plan. The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine The last assignment to complete the final paper is based on marketing and communication strategies based on this proposed service: Proposed Service for Marketing The proposed service for the hospital is a new health payment plan for the uninsured. The plan will be designed to make care more affordable for the out-of-pocket payers since this is one of the most expensive care payment plans. This strategy addresses the opportunity of developing new services that will make Bellevue Hospital safer and more accessible to more people without the ability to afford insurance plans. The rubric for both assignments are attached as well as part one and part of the final paper.